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Branding & Sponsorship

Premier Partnership Program

The Premier Partnership Program (PDF) provides sponsorship opportunities that connect businesses with UC San Diego’s exceptional faculty, staff, students and alumni. This program includes five of UC San Diego’s most popular campus events: Triton 5K, The Preuss Promise, Women in Leadership, Luau and Legends of Surfing Invitational, and Homecoming. Corporate partners participating at the $25,000 level receive sponsorship recognition, an event table or an informational booth, and branded signage at each event. The program is the perfect way to ensure your company has the best access to the UC San Diego community while having a direct impact on student support and success, cancer research, and Triton alumni engagement.

Triton 5K

King Triton at 5kEvery April, 5,000 members of the UC San Diego community gather on campus to support student scholarships at the annual Triton 5K & Festival. The event, now in its 23rd year, includes a scenic 3.1-mile USA Track & Field-sanctioned run through our beautiful campus, past award-winning architecture, towering eucalyptus groves, and unique art installations. The post-race festival features live music, interactive demonstrations, and a beer garden.
Event Date: April
Attendance: 5,000 students, staff , faculty, alumni, and community members
Beneficiary: Student scholarships

The Preuss Promise

Graduating studentsThe Preuss Promise is an annual signature event that draws community leaders, philanthropists, and businesses from throughout the region. The event benefi ts The Preuss School UC San Diego and provides support for the school’s efforts to connect promise with possibility for underrepresented students who strive to be the first in their families to attend college.
Event Date: April
Attendance: 250 community leaders and philanthropists
Beneficiary: The Preuss School UC San Diego

Women in Leadership

Celebrating Sally RideThe Women in Leadership event honors Sally Ride, the first American woman to enter space in 1983. A panel of trailblazing women share their experiences, and discuss their influence today. This annual event brings students, faculty, staff, and the community together in a forum that challenges the status quo and digs into the current challenges that women face. Sponsors are invited to attend a VIP reception following the event.
Event Date: May
Attendance: 800 students, staff, faculty, alumni, and community members

Luau and Legends of Surfing Invitational

surfersThe 26th annual Luau and Legends of Surfing Invitational is a multi-day event that includes a surfing competition that pits corporate teams of amateur and professional surfers against one another to raise money for cancer research. A luau following the surf competition features live music, a tropical buffet, and a live auction. Proceeds support Moores Cancer Center at UC San Diego Health, the only National Cancer Institute-designated Comprehensive Cancer Center in San Diego, and an international leader in immunotherapy.
Event Date: August
Attendance: 500 biotechnology innovators, health sciences faculty, and surf legends
Beneficiary: Moores Cancer Center at UC San Diego Health


UCSD familyHomecoming is a weekend-long event where alumni reconnect with classmates and relive their glory days as a Triton, while also drawing current students, faculty, staff, and other community members for a variety of activities. The campus-wide celebration includes a tailgate, athletic events, a barbecue, a class reunion, an outdoor music festival, and performances at La Jolla Playhouse.
Event Date: October
Attendance: 3,000 students, staff, faculty, alumni, and community


UCSD BasketballBeginning in 2020-21, UC San Diego’s 23 varsity sports teams will transition to the NCAA Division I Big West Conference. This move represents new opportunities to ensure the heightened visibility of our corporate partners through collaborations with our athletics department.

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